19 november, 2014
Entrevistas
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
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9
results
20 august, 2014
Marca
Brand management in the new digital enviroment
PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...
20 august, 2014
Marca
PowerPoint sobre “Brand Premium”. Conferencia de Nigel Hollis, Chief Global An ...
20 august, 2014
Marca
PowerPoint sobre “Consumer input”. Conferencia de Tim Wragg, CEO Millward Brow ...
3 april, 2014
Indicadores no financieros
Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results
Estimation of a brand’s value and its contribution to business has always been consi ...
8 january, 2014
Marca
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
1 january, 2014
Marca
Innovations in Brand: Growth Management and Forecasting
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
24 september, 2012
Marca
Overview of the Best Academic and Consulting Models Used for Evaluation of Brands
What are the best perspectives and aspects for analysing the most important intangible ass ...
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